Conservation areas

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Wellingborough Town Centre Area of Special Control of Advertisements

The Wellingborough Town Centre Area of Special Control of Advertisements (Area of Special Control Order 2012, dated 13 April 2012) was approved by the Secretary of State on 26 November 2013 under the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.

 

Deemed Consent Control Criteria in Existing Advertisement RegulationsControl Criteria in an ASCA

Class 2(C). Miscellaneous notices / signs for religious, cultural or similar institutions and for hotels, pubs, flats, clubs, boarding houses, etc.

No letters, figures, symbols or similar features included in the advertisement may be over 0.75m in height.

No letters, figures, symbols or similar features included in the advertisement may be over 0.3m in height.

Class 3. Temporary Advertisements, usually displayed to publicise a forthcoming event or a short-term use of the advertisement site.

No letters, figures, symbols or similar features included in the advertisement may be over 0.75m in height.

The highest part of the advertisement to be no more than 4.6m above ground level.

No letters, figures, symbols or similar features included in the advertisement may be over 0.3m in height.

The highest part of the advertisement to be no more than 3.6m above ground level.

Class 4. Illuminated Advertisements.

Permits the display of advertisements with either internally illuminated letters or characters on an unilluminated background or lit by “halo” illumination.

Class 4 does not extend to any premises in an ASCA.

Class 5. Advertisements on Business Premises. A wide variety of signs relating to commercial services including offices, banks, shops, theatres, factories and restaurants.

No letters, figures, symbols or similar features included in the advertisement may be over 0.75m in height.

The highest part of the advertisement to be no more than 4.6m above ground level.

No external face “percentage” restriction.

No letters, figures, symbols or similar features included in the advertisement may be over 0.3m in height.

The highest part of the advertisement to be no more than 3.6m above ground level ground level.

The advertisement not to exceed in area 10% of the external face of the building, measured up to a height of 3.6m above ground level.

 

Class 8. Advertisements on Hoardings Around Temporary Construction Sites.

Permits the display of poster-hoardings screening construction sites while work is in progress.

Class 8 does not extend to any premises in an ASCA.

Class 11. Directional Advertisements. House-building firms may erect temporary directional signs showing where development is taking place.

Various stipulations attached, but specifically no sign may exceed 4.6m above ground level.

No sign may exceed 3.6m above ground level.

Class 15. Captive Balloon Advertisements.

One balloon advertisement is allowed provided it is not more than 60m above the ground and not displayed for more than 10 days in any calendar year.

Class 15 does not extend to any premises in an ASCA.

Class 16. Advertisements on Telephone Kiosks.

An advertisement on the glazed surface of modern (i.e. not from the 1920s / 30s) telephone kiosk is permitted.

Class 16 does not extend to any premises in an ASC.

 

Last updated 08 August 2023