Strategic projects, growth and regeneration

Wellingborough Town Centre Masterplan - Public Consultation

The Wellingborough Town Centre Masterplan provides a shared vision for the future of the town centre, helping to guide regeneration, investment and improvements that will support businesses, residents and visitors. 

The Masterplan has been informed by detailed evidence gathering, stakeholder engagement and public consultation, helping to ensure that future projects reflect local needs and opportunities. Approved by North Northamptonshire Council, it will be used to help guide future decision-making, support investment opportunities and deliver improvements that contribute to the long-term success of Wellingborough town centre. 

What we have done

North Northamptonshire Council has undertaken an extensive programme of work to understand the challenges and opportunities facing Wellingborough town centre and to develop a clear and deliverable vision for its future. 

This work has included: 

• undertaking detailed town centre analysis and evidence gathering 
• reviewing existing plans, strategies and supporting studies 
• completing a Town Centre Health Check 
• identifying key development and regeneration opportunities 
• engaging with local businesses, organisations and stakeholders 
• preparing and publishing a draft Masterplan 
• undertaking a public consultation to gather feedback from residents and stakeholders 
• reviewing consultation responses and refining the final Masterplan 

The feedback received through consultation has helped shape the final Masterplan and ensure that local views were considered throughout the process. 

Why Wellingborough was selected 

Wellingborough was identified as a priority town for regeneration following the completion of Town Centre Health Checks across North Northamptonshire. 

The Health Checks provided an evidence-based assessment of town centre performance, helping to identify strengths, challenges and opportunities for future investment and improvement. They considered a range of factors, including: 

• Town centre vitality and viability 
• Retail and commercial performance 
• Accessibility and connectivity 
• Public realm and environmental quality 
• Development opportunities 
• Footfall and visitor activity 
• Community and stakeholder insights 

The findings highlighted Wellingborough's potential for future growth and regeneration and helped to inform the development of the Masterplan. Together, the Health Check and supporting evidence have provided a robust foundation for the Council's approach to town centre investment and regeneration. 

Consultation and approval 

A Public consultation took place from Tuesday 5 May to Monday 15 June 2026 on the draft Masterplan. It provided residents, businesses, community groups and stakeholders an opportunity to review the proposals and share their views on the future of the town centre. 

The consultation responses were carefully reviewed alongside stakeholder feedback and technical evidence. Following this process, the final Masterplan, Consultation Report and Next Steps Plan were approved by North Northamptonshire Council's Executive. 

The Consultation Report provides a summary of the engagement undertaken and sets out how feedback was considered in the development of the final Masterplan. 

Looking Ahead 

The approved Masterplan will help guide future regeneration activity within Wellingborough town centre and support the Council's work with partners, landowners, businesses and investors. 

While the Masterplan does not in itself deliver projects, it establishes a clear framework for future investment opportunities, funding bids and development proposals. The accompanying Next Steps Plan identifies priority actions and opportunities that will be explored as the Council continues to work with stakeholders and partners to deliver positive change within the town centre. 

Thank you to everyone who took part in the consultation and contributed to shaping the future vision for Wellingborough town centre. 

Last updated 12 October 2026