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Santa Claus is coming to . . . a North Northants town near you!

Business support

02 December 2021

Image for Hi Santa! campaign

A mysterious figure thought to be Santa Claus himself has been visiting towns across the North Northants area and is encouraging people to return to our high streets in the run-up to Christmas.

North Northamptonshire Council’s Hi Street! campaign has focussed on showcasing what the towns in the area have on offer with what appears to be the big man himself taking part in a social media campaign on Facebook and Twitter.

Central to the project is a video which has been created with local businesses, showing the enigmatic individual making Christmas plans in our High Streets – a place he endorses as a source of all things festive.

Santa Claus is coming

The initiative forms part of the wider Welcome Back Fund programme which has harnessed government funding to boost town centres as the local economy recovers from the effects of the Covid pandemic.

Hi Street! Is promoting what our towns have to offer including shopping, culture, food and drink, business, leisure, and health and personal care services.

I’m delighted to see things becoming more normal again on our High Streets and seeing people rediscover just what’s on offer on their doorstep.

Our area is full of talented people coming up with creative entrepreneurial ideas so it will be great to be able to give them a boost.
Cllr David Brackenbury, the council’s executive member for Growth and Regeneration
It’s wonderful to see our town centres getting busier again in the lead up to Christmas.

High Streets have been hit hard by the pandemic, particularly small independent businesses and through this latest campaign we aim to showcase just what there is on offer here in North Northants.

One of our key priorities as a council is invigorating the local economy and this campaign aims to do just that.

Even better too that we have celebrity endorsement in the form of the big man himself!
Councillor Jason Smithers, Leader of North Northamptonshire Council