Build Your Business

Valuable introduction to the programme including details of the support available and the grant application process and requirements.

Start building your network of other local business owners.

• Importance of marketing and the impact it can have on your business
• Understand your market, opportunities, trends, and market potential
• What is a brand? Why is it important to a start-up and small business and how does it deliver growth and impact?
• Brand identity development, what’s your personality, what are your values and what do you believe in?
• Creating a marketing plan
• Digital channel overview - what is the best way to reach your audience and communicate with them effectively?

A limited number of one-to-one mentoring sessions, open to Northamptonshire businesses, are available on a first-come-first serve basis by emailing [email protected].

• Use a range of established strategic tools to help consider what will work best for you, your business and your ambitions
• What is important to maintain and develop in your business using the Business Model Canvas
• Help you develop your own strategy for business growth to share with investors and lenders
• Effective resource management, which assets are most important to your business and what assets do you need to develop
• Build effective processes and polices for people management

• Enable you to read and use the financial information your business needs to thrive
• Use a range of simple tools to measure progress to ensure that sales will generate profits, and that profitability will not be at the expense of future stability
• Look at the key forecasts for your cost, cash and contributions
• Finance and planning for growth

• Examine the behaviours that can get in the way of running a successful business and those that contribute
• Content will include time management, prioritisation and delegation as well as holding on to purpose and resilience

A limited number of one-to-one mentoring sessions, open to Northamptonshire businesses, are available on a first-come-first serve basis by emailing [email protected].